MARYLAND LACROSSE

WOMEN'S TEAM UNIFORMS

The University of Maryland, an NCAA university, was Under Armour's first collegiate athletic program with rights to all its sports programs. As designers, our job was to keep the identity across sports by keeping within a strict branding guideline. We wanted every sport, every gender, and every athlete to look like they belonged to the same university.

All uniforms were printed by sublimation or screenprint. I used design elements created by the directors of my team, or I created unique graphics for training uniforms. When the uniforms were due for a cut-and-sew update, I designed the actual pieces and worked with our material developers, technical designers, and product developers to build something new. Once I recieved the graded patterns for the new designs, I was responsible for placing the sublimated prints and making sure every size executed in production. 

Although this project showcases just one sport for one school, my team and I executed designs for 14 different schools and 8 sports.
A team effort!

CREDITS

Adam Clement, Creative Director
Kevin Yasutake, Graphic Manager
Kelsey Greenwell, Apparel Manager

CATEGORY

SPORTSWEAR
PRINT DESIGN

TYPE

UNIFORMS

YEAR

2017 - 2018

THE CHALLENGE

> Use high performance materials and cut-and-sew designs to help enhance the performance of the athlete without distractions.

> Differentiate the women's lacrosse uniforms from other sports, specifically field hockey.

> Adhere to the NCAA uniform rules.

DESIGN CONSIDERATIONS

> The Maryland Flag usage with a specific layout

> Color and logo usage consistent across all sports and genders for entire university sports programs

BRANDING GUIDELINES

Training Uniforms

Unique Stripe Element

Home Uniforms

AMANDA JORGENSEN

DESIGNER, NYC